10 Powerful Tools to Level Up Your Social Media Strategy
Growing on social media requires tracking your content’s performance but who has time to juggle multiple platforms?
Luckily, social media analytics tools can streamline your strategy and show you what’s working. Here are 10 of the best to check out!
Tool #1: HubSpot
Running a large-scale social media presence requires trying it all back to the bigger picture. HubSpot’s social media analytics tools are built for enterprise businesses that need to track social media’s impact on revenue and overall business goals.
Key Features:
Get detailed reports across platforms, content types, and user interactions.
See how your social media efforts drive traffics, leads, and even SEO wins.
Manage social media alongside email, CRM, and other marketing efforts for a complete picture.
Hubspot offers basic social media management tools to streamline your workflow.
Tool #2: Later
Later goes beyond scheduling. It’s your one-stop shop for social media management, influencer marketing, and link in bio tools.
Key Features:
Manage all your social media posts in one place.
See what resonates with your audience and refine your strategy for maximum impact.
Track key metrics, identify best performing content, and optimise your post for SEO.
Later puts everything you need for social success at your fingertips.
Tool #3: Sprout Social
Managing a large social media presence requires a bird’s-eye view and deep insights. Sprout Social is a popular tool built for enterprise teams who need it all.
Key Features:
Get granular reports across platforms, content types, and user interactions.
Track the performance of your paid social campaigns and optimise for success.
Measure team productivity with task reports and identify areas for improvement.
Gain valuable insights into your competitors’ social strategies.
Discover and leverage powerful hashtags to reach your target audience.
Sprout Social includes built-in social media management tools to streamline your workflow.
Tool #4: Google Analytics
Google Analytics isn’t just for website traffic anymore! It’s a powerful tool to understand how your social media efforts translate to website visits.
Key Features:
Identify which social platforms send the most visitors to your site.
Gain insights into user demographics for a more targeted approach.
Calculate the return on investment for your social media campaigns.
Use these insights to set goals and plan winning social media strategies.
Google Analytics unlocks the website impact of your social media efforts, all for free.
Tool #5: Tailwind
Tailwind started as a Pinterest powerhouse, and it remains a go-to for visual content creators. But it’s grown beyond scheduling pins!
Key Features:
Get detailed reports on content performance, user engagement, and more.
Track your monthly engagement rates for both Pinterest and Instagram.
Schedule and manage content across Pinterest, Instagram, and even Facebook.
Tailwind empowers you to understand and refine your visual social media strategy.
Tool #6: Keyhole
Ever wonder what your audience is really thinking? Keyhole goes beyond basic metrics to track brand sentiment and social media buzz.
Key Features:
See how often your brand is mentioned across social media and analyse the sentiment - positive, negative, or neutral.
Gain valuable insights into your competitors’ social media strategies and performance.
Identify emerging social media trends and adapt your content strategy to stay ahead of the curve.
Keyhole equips you to listen in on your audience and refine your social media strategy for maximum impact.
Tool #7: Rival IQ
Social media managers, listen up! Do you crave in-depth data to fuel your strategy? Then meet Rival IQ, your new date-driven best friend.
Key Features:
Analyse detailed reports across platforms, content types, and user interactions.
Benchmark your performance against your top competitors with head-to-head reports.
See how your social media strategy stacks up against industry averages in real-time.
Identify the best times to post for maximum reach and engagement.
Leverage social listening tools to understand brand sentiment and industry trends.
Rival IQ empowers you to make data-driven decisions and dominate your social media.
Tool #8: Buffer
Growing a social media presence requires juggling content, scheduling, and analysing results. Buffer simplifies things by offering powerful analytics along with its social media management tools!
Key Features:
Gain detailed reports on performance across platforms, content types, and user engagement.
See how both paid and organic efforts contribute to your social media success.
Generate beautiful white-label reports to impress your clients or team.
Leverage Buffer’s best time to post calculator to optimise your reach and engagement.
Buffer empowers growing social teams to manage, analyse, and refine their strategy for maximum impact.
Tool #9: Hootsuite
Hootsuite is a household name in the social media world, and for good reason. It offers a comprehensive suite of tools for managing and analysing your social media presence.
Key Features:
Get granular reports on performance across all your social channels, content types, and user interactions.
Uncover your competitors’ strategies and identify areas to gain an edge.
Leverage Hootsuite’s best time to post calculator to schedule content for maximum impact.
Identify your top-performing posts and easily repurpose them for different platforms.
Hootsuite is your one-stop shop for managing and analysing your social media strategy, from scheduling posts to uncovering valuable insights.
Tool #10: Brandwatch
In today’s fast-paced social world, understanding your audience is crucial. Brandwatch equips you to do just that, with a focus on social listening and influencer marketing.
Key Features:
Uncover the sentiment behind brand mentions—are people raving or ranting?
Track your performance against competitors and identify areas for improvement.
Discover key influencers who can amplify your brand message.
Brandwatch empowers you to listen in on social conversations, identify brand trends, and connect with the right influencers to take your social media strategy to the next level.
