JUST LIKE A TRUE BEST FRIEND, THE HYPE HAS YOUR BRAND’S BACK.
About Us
We are a full-service creative agency, which offers Australia’s first opt-in / opt-out marketing service putting you in the control seat at all times. From design to PR, social media to copywriting – think of us as that friend you have on speed dial, but for all your branding needs.
are you ready for some hype?
MEET THE TEAM
JADE MASSAAD | FOUNDER & DIRECTOR
Meet Jade, the driving force behind the hype!
Jade’s entrepreneurial journey kicked off at just 8 years old, selling stress balls at school. By 14, she was running a mobile tutoring company with her own office.
Growing up in a business-savvy family, her hustle was clear from an early age. After earning her degree in Public Communication at UTS, Jade jumped into the boutique PR world, repping global brands in fashion, lifestyle, and beauty.
She’s had the opportunity to work with legends like Usain Bolt and Daniel Ricciardo. While climbing the corporate ladder, she kept that side hustle game strong, launching Tella Balls Dessert Bar and Cake Mail into the limelight with impressive press coverage.
In 2018, Jade took on the role of Brand Manager for Berlei, Australia’s top bra brand. Working with icons such as Serena Williams and supporting the Breast Cancer Network Australia, she developed integrated campaigns across PR, TV, print, and more.
The COVID-19 pandemic might have been a setback, but Jade turned it into an opportunity, launching ALKAM, a clothing brand dedicated to slow fashion and sustainability. Now, it’s loved by influencers and celebs alike.
Fast forward to mid-2022, Jade founded the hype from her living room. Today, it’s a dynamic team of six, serving clients across food, fashion, and lifestyle, and making waves in the digital marketing space with their innovative approach.
When she isn’t crafting standout campaigns, Jade enjoys listening to podcasts, binge-watching Friends, spending time with her family, and learning traditional cooking from her grandmother. Her travel adventures are a constant source of inspiration for her creative work.
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Antonia Hadchity
SOCIAL MEDIA & INFLUENCER CO-ORDINATOR
With a flair for trendsetting on TikTok and a strategic mind, Antonia expertly curates content calendars, drives influencer partnerships, and delivers insightful reports, ensuring your brand remains at the forefront of the digital conversation.
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Tanisha Hussein
SOCIAL MEDIA MANAGER
As a seasoned social media manager with a strong background in hospitality, Tanisha specialises in creating engaging, brand-focused content that elevates businesses in the food and beverage industry. With a passion for storytelling and a deep understanding of customer behaviour, she helps restaurants, cafes, and hospitality brands connect with their audience, build their online presence, and drive sales through strategic social media campaigns.
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Loretta Dang
CONTENT CREATOR
Loretta is the creative mind shaping the visual identity of your brand. With an artistic eye and a passion for storytelling, she transforms ideas into visually stunning narratives that resonate with your audience.
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Alexa Ocleda
SOCIAL MEDIA ASSISTANT
Alexa is a pivotal force in orchestrating the intricate details that bring your brand to life across digital platforms. In a digital world where every like, share, and comment counts, Alexa is your behind-the-scenes social media maestro.
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Georgian Mcleod
CONTENT CREATOR
Meet Georgia, a dedicated content creator who lives and breathes storytelling. With a knack for turning ideas into engaging, impactful content, she’s all about making your brand shine. Whether it's crafting the perfect post or developing a full-on content strategy, Georgia knows how to connect with your audience in ways that matter. Her attention to detail and creative energy ensures that every project hits the mark. She loves what she does, and whether it's for businesses or events, Georgia’s here to help your vision come to life — and have fun doing it!