User Generated Content

What the heck is User Generated Content?

Why working with an agency for UGC will give your brand the social proof it deserves

Gone are the days of endlessly scrolling through hashtags hoping to strike UGC gold. At The Hype, we make it easy to turn everyday moments into feed-stopping, action-driving content. With over 2,000+ native fashion, beauty, and lifestyle creators up our digital sleeves, we have the curated, performance-driven UGC your brand needs to shine.  

But we’re more than just content matchmakers—we’re your brand’s best friend. With deep experience as brand, PR, and marketing managers, we approach UGC with a holistic lens, ensuring every post not only looks incredible but also aligns perfectly with your brand’s goals. Whether it’s filling seats, booking tables, or creating buzz, our UGC strategies are designed to drive real results. From sourcing to strategy, we take the guesswork out of UGC so you can focus on what you do best—wowing your customers.

Testimonials

  • “As a foodie content creator I love collaborating with The Hype Marketing Agency. Jade is professional and organised, and represents some amazing food venues. It has been an absolute pleasure working with The Hype. I appreciate the opportunities that they have provided me to experience and showcase the cafes and restaurants they represent to increase the exposure of these venues.”

    Ingrid, Content Creator

  • “The Hype has been awesome for us and our socials, Jade has a wealth of knowledge and experience and is always full of great ideas. Great to work with and can’t recommend them highly enough!:

    James, Owner, Mix Masters Bartender Hire

We answer all of your burning questions on our user generated content service

FAQs

  • We blend hyperlocal insights with innovative marketing strategies. Each campaign is a custom-crafted narrative designed to showcase your unique culinary identity.

  • From the get go we work together to create a contract and creative brief that is signed off by you, and passed on to each creator to ensure they’re equipped with everything they need to create content that is reflective of your brand.

  • We turn UGC into your brand’s ultimate hype machine. Picture this: a guest creates a drool-worthy video of your signature dish or a vibe-filled clip of your bar’s cocktails, for you to use on your platforms exclusively, and suddenly, your followers are asking, “Where is this, and how soon can I go?”

  • You do! UGC content is completely owned by you and can be used across any digital marketing channel for a period of 12 months. Depending on your budget, some creators may have a shorter usage time frame or a more limited platform usage.

  • From briefing creators, we require content to be turned around within a week! It’s quite a speedy process.

  • Simply put, an influencer posts on THEIR page whilst a UGC creator creates the content for you to exclusively share on YOUR page. Influencer marketing is like a digital version of word of mouth, only faster, flashier, and UGC is another way for you to efficiently expand your content pool.