Influencer Marketing

Why every brand needs an influencer marketing agency

A look at our influencer marketing services

Influencer marketing isn’t just a trend—it’s the secret sauce to sparking conversations, igniting movements, and building communities. In a world where attention spans are shorter than a TikTok video, influencers bring authenticity, relatability, and a loyal audience to the table. It's the kind of marketing that makes waves, not just ripples.

We don’t just “hire influencers”—we create brand partnerships that turn followers into superfans. From strategy to execution, we craft campaigns that are as authentic as your brand. With access to some of the best-known influencers locally and globally, we ensure your message hits home and your audience hits *follow*.

Influencer marketing goes beyond flashy photos and captions. It builds brand credibility, drives engagement, and fosters genuine connections. The best part? It’s a proven strategy to convert online buzz into real-world action—whether that’s more bookings, increased sales, or a growing tribe of brand advocates.

At The Hype, we treat every brand like it’s our own. We take the time to understand your voice, values, and goals, and then strategically match you with influencers who vibe with your message. It’s all about creating content that feels natural, fun, and just *right* for your brand.

Our process is a mix of creativity, strategy, and a bit of social media sleuthing. We dig deep into influencer insights, ensuring every post is optimized for maximum impact. From crafting the perfect brief to tracking performance, we leave no stone unturned. We request specific features, tailor content to platform-specific trends, and keep your brand front and center.

We’re not your average social media agency. With over 10 years of PR, brand, and marketing experience, we apply every lens to your influencer campaigns—because social media and influencer marketing go hand in hand. We don’t just work with influencers; we build long-lasting partnerships that drive results. And yes, we make sure every post *pops* with optimized features that get noticed.

Testimonials

  • “Our cafe is Adelaide based yet they’ve done an incredible job getting us out there even from Sydney! Will work with these guys for many years to come”

    Zac Mucklow, Owner, Yolk Cafe

  • “Jade and her team at The Hype has been such a dream to work with. They understand our business needs and the results show it. I would highly recommend them to any business!”

    Gina Lupong, Co-Owner, Wildflower Society Cafe Macarthur

  • “The Hype is a fantastic marketing agency that helps connect influencers like myself with different restaurants and brands to help boost their reach! I've discovered some incredible new favourite food spots and products by working with The Hype!”

    Megan Hasick, Influencer


  • “As an influencer I have been working with Jade and her team and it has been an amazing experience each time! So grateful for the amazing collaborations they have organised. They are so professional and responsive. I would highly recommend “The Hype” to anyone looking for a reliable partner for their marketing needs.”

    Aylin Budgali, Influencer

We answer all of your burning questions on our user generated content service

FAQs

  • We take matchmaking to a whole new level. Choosing the right influencers for your brand isn’t just about follower counts—it’s about finding those who live and breathe your brand’s vibe. We dive deep into their audience demographics, engagement rates, and content style to ensure they align with your brand’s voice, values, and goals.

  • Contract negotiations are our thing! We ensure everything you need is documented and included in the contract, the influencer can provide what is required based on your specific budget and each party is happy with the outcome.

  • We measure success by more than just likes—we focus on the impact. We track key metrics like engagement rates, reach, conversions, brand sentiment and most importantly, ROI. But it’s not just about numbers; we also look at how the campaign builds brand awareness, strengthens customer loyalty, and drives real action (like reservations or purchases). After the campaign, we’ll provide you with a report full of insights, so you can see exactly how the collaboration helped grow your brand and hit your goals.