Social Media Marketing

Why every hospitality brand needs a social media agency

Social media is your brand’s secret weapon to stay relevant in a competitive, saturated market. It builds loyalty, sparks virality, and creates genuine connections with your audience. We use paid social strategies to attract new diners and organic content to keep them coming back for seconds. With a strategic blend of data-driven tactics and creative genius, we help you turn followers into superfans and engagements into reservations.  

We’re your brand’s best friend, equipped with extensive experience as brand, PR, and marketing managers. We see your social media not as a standalone platform but as an extension of your brand’s identity. Our holistic approach ensures every post reflects your unique personality while using next-gen creativity that pops in today’s crowded feed. Forget boring, glossy content—we create thumb-stopping visuals and save-me-worthy posts that get your audience stalking your feed. We’re not just here to play; we’re here to help your brand win.

Whilst we are known as a hospitality social media agency, we also work in a vast range of clients from professional services to household brands. 


So if you’re searching for hospitality social media marketing Sydney, then look no further. 

Our experience will blow you away!


Ready for some Hype? Contact us for a free social media marketing consultation!

Testimonials

  • “Jade and her entourage are seriously incredible! From the very first phone call, I just knew I wanted to work with her. It’s been almost a year and I’m so grateful for all her knowledge and expertise when it comes to social media, branding, ads and general marketing advice. Couldn’t recommend her more!!”

    Lisa Cavallaro, Owner, Vine & Grind

  • “Amazing company to work with and very knowledgeable. Seeing some great results and working with people who are invested and passionate about what they do. Highly recommend for all marketing needs!”

    Nicholas Cakovski, Marketing Director, El Patron

  • “Without a doubt, The Hype was the BEST thing I ever did for my business. The Hype helped me with my business marketing strategy A - Z. The Hype was revolutionary for me and guided me through aspects that I had put off for a long time. The Hype has helped the image and reputation of my business and given me direction and helped me understand my own purpose and point of difference. I am so grateful. Within 12 months of having The Hype on my side, I can absolutely see a difference and everyone is talking about my socials and how great they are!”

    Renee Roumanos, Founder, Renee Roumabos Legal

  • “It all begins with an idea. Maybe you want to launch a business.”

    Keith Finley

We answer all of your burning questions on our social media marketing service

FAQs

  • There is no one-size-fits-all for hospitality businesses. We take the time to work with you collaboratively when compiling your social media strategy, which essentially acts as a bible for all the things we do on your social media page - this includes but not limited to the tone of voice used, the content pillars we adhere to, your user persona, what hashtags will be used and so forth. Do we want your staff dancing to TikTok trends, or do we want a more evergreen, refined approach? This is what your social media strategy will inform.

  • We absolutely do! Social media is our bread and butter, and whilst our fingers are obsessively scrolling through TikTok on the daily, we think we’re pretty good at managing platforms like Pinterest, Youtube and LinkedIn.

  • We require a minimum three month term for all new clients. This gives us enough time to apply our strategy and take in any learnings that arise, and we can adjust accordingly. We also need to absorb as much info about the brand as possible to set us up for success, and this timeframe will allow us to do that.

  • Success for a hospitality business on social media isn’t just about the likes (though we love a good ego boost). It’s about seeing real engagement—comments, shares, and those all-important saves that say, “I’m coming back for this.” We track story views, reactions, and the DMs sliding in with “Can I book a table?” or “What time are you open?” because that’s where the magic happens. It’s not just vanity metrics—it’s about creating buzz, driving bookings, and building a community that keeps coming back for seconds.

  • Social media ads is an affordable add-on to our social media packages. It’s a complete service where we shoot content for you, compile your content calendar, set up the ads, monitor and optimise, and finally report. It all starts with a collaborative meeting to discuss your brand’s objectives and budget. We want your brand to be on the end of everyone’s lips!

  • We create Whatsapp groups for all of our clients to make communication as efficient as possible. This allows for any last minute or urgent requests to be communicated and we do say ourselves, we’re pretty nifty in facilitating these. Just don’t expect a reply at 12am on a Saturday!