Top 10 Best Influencer and Social Media Marketing to Follow in 2024
Is the social media world moving too fast? Don’t sweat it! Podcasts are the key! Learn from the best with these engaging shows packed with actionable tips and inspiring stories.
This list has something for everyone who wants to crush it on social media, whether you’re a seasoned social media marketer or a newbie creator:
#1: Social Media Marketing Talk Show
Feeling overwhelmed by all the updates on social media? Us too!
That’s why the Social Media Marketing Talk Show is your new bestfriend. Hosted by Jerry Potter, this podcast keeps you in the loop on everything happening across Instagram, TikTok, Facebook, LinkedIn, and Youtube.
New features? Algorithm tweaks? They’ll break it all down into bite-sized, 15–30-minute episodes delivered in a clear and easy-to-follow way.
#2: Beyond Influence
The world of influencer marketing can feel complex, but Beyond Influence is here to break it down for you. Hosted by Kwame Appiah and Scott Sutton, this podcast goes beyond the surface.
Learn how to build genuine connections between brands, influencers, and audiences. Hear from top creators, marketers, and industry experts. It's a well-rounded perspective! Get expert advice to level up your influencer game.
Beyond Influence is your one-stop shop for insider information and actionable strategies to dominate influencer marketing.
The Social Pros Podcast is here to help you see the forest for the trees!
This podcast, by a web veteran in the marketing world, goes beyond tactics and gets you thinking strategically.
Super clear and packed with value, the Social Pros Podcast is perfect for anyone who wants to see the bigger picture of social media.
The Influencer Podcast is your one-stop shop, taking your online presence to the next level.
Hosted by powerhouse Julie Solomon, a bestselling author and social media guru.
Whether you’re just staring out or looking to refine your approach, The Influencer Podcast will equip you with the tools and knowledge to become a force to be reckoned with online.
Hosted by the duo of Keith Bendes and Brendan Gahan, industry experts in the know.
Hear from all sides of the creator economy, from brands like Duolingo to superstar creators like Natalie Marshal. Deep dives with industry experts give you a well-rounded understanding of the latest trends and strategies.
New episodes drop twice a month, so you can stay ahead of the curve and thrive in the creator economy.
#6: Influencer Marketing Lab Podcast
Influencer marketing - it’s a powerful tool, but it can feel complex. That’s where the Influencer Marketing Lab Podcast comes in! Hosted by industry expert Scott Guthrie, this weekly podcast tackles all things influencer marketing.
Stay ahead of the curve and understand where influencer marketing is headed. Learn about the tech, strategy, and key players driving the industry. Get expert opinions and analysis to help you make informed decisions.
Basically, it’s your one-stop shop for staying ahead of the curve in the ever-evolving world of influencer marketing.
#7: The Art of Sway
The Art of Sway podcast is here to be your guide.
Danielle Wiley and Lia Haberman are your knowledgeable guides, unpacking the big trends and tiny tweaks shaping social media. They don’t just skim the surface. Each episode offers in-depth analysis of the latest news and updates. Get a fresh dose of social media wisdom every week to inform your long-term strategy.
This season is a special collaboration between The Art Sway and Lia Haberman’s insightful Substack newsletter, ICYMI, giving you a well-rounded perspective on the online world.
#8: Girlboss Radio
Girlboss Rado is back and better than ever! Now hosted by the inspiring Avery Francis, this podcast goes beyond the typical “girl boss” stereotype. It’s about helping women achieve success on their own terms, whatever that means for you.
Learn from successful women like Rare Beauty’s CMO, Katie Welch, and get practical tips you can use right away. From nailing your career to rocking your relationships, Girlboss Radio covers it all. Hear from amazing women who are paving the way and get motivated to achieve your goals.
Girlboss Radio is your one-stop shop for inspiration, motivation, and practical tips to help you crush your goals.
#9: Social Minds
Social media can feel complicated, but Social Minds is here to cut through the noise!
Hosted by the insightful Eve Lily Yung. Forget fluff, Social Mind gives you raw, honest takes on social media strategy. Learn from industry heavyweights - top brands, agencies, and creators share their secrets. Catch up on the latest social media developments in the quick-hitting “Social in Six” episodes.
With over 250 episodes, Social Minds has become a trusted resource for anyone who wants to master social media.
Ready to rock social media with the power of video? The Shine Online Podcast, hosted by video marketing guru Natasha Pierre, aka Shine with Natasha, equips businesses with the tools and confidence to rock video content.
Learn tips to conquer video jitters and become a pro in front of the camera. Discover long-term approaches to video marketing that keep you consistent and engaged. Get the secret sauce to using video to take your social media presence to the next level.
Whether you’re a business owner just starting out or looking to refine your video approach, The Shine Online Podcast will equip you with the tools and knowledge to truly shine.
